Kestle Bay Hotels

Lost£0

AI facts

Current to 11 Oct 26

Kestle Bay Hotels, a Truro hospitality group, has no contract with BB-Demo: no order form is executed and no invoices exist. The CRM deal for Starter, with an amount of £28,000 and ACV of £22,000, closed lost on 15 Nov 2024 with the reason timing. There are no usage records or tickets. Two unsigned proposals of 9 Oct 2024 and 14 Oct 2024 quote £22,000 a year. The last recorded interaction was the 31 Oct 2024 negotiation call.

Read from 4 calls · 1 email threads · 1 deals · 3 people · 2 documents, newest 31 Oct 24

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the Starter deal closed lost on 15 Nov 2024 and no activity is recorded since. The champion Sam Hollis had accepted the year-one price, so a loss reason of timing leaves room for Tom Ashdown to test whether a fresh approach now fits.

Signals Kestle Bay Hotels – New Document roll-up Kestle Bay Hotels / BB-Demo – Negotiation Kestle Bay Hotels / BB-Demo – Proposal

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Tom Ashdown contacts Sam Hollis to confirm his role and to test whether a Starter deal now fits Kestle Bay Hotels' timing. re_engage
Who: Tom Ashdown
When: this_week by 9 Oct 2026
Why: Tom Ashdown should contact Sam Hollis to confirm his role and reopen a Starter conversation. The deal closed lost on 15 Nov 2024 for timing, the champion had accepted the price, and nothing has been recorded since.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryHospitality
Websitekestlebay.example
CountryUnited Kingdom
HQ cityTruro
Size600 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

Key facts

Updated 9 Oct 26

Last contact31 Oct 2024

Computedmade from

The story

Current to 11 Oct 26

Lost

Lost: the Starter deal closed lost on 15 Nov 2024 for timing, with no executed order form, no invoices and no recorded contact since 31 Oct 2024. Tom Ashdown is to reopen the conversation with Sam Hollis.

Lost: Kestle Bay Hotels never signed. The CRM records the Starter deal as closed lost on 15 Nov 2024 for timing, and no order form was executed or invoice raised.

The unsigned proposal of 14 Oct 2024 quoted £22,000 a year. There are no usage records or tickets, and Tom Ashdown ran all four calls with Sam Hollis, Head of Operations and the CRM's champion.

Gary Underwood, Chief Executive, said the opening price was above budget, so price is likely to return in any new approach. With no contact since 31 Oct 2024, the contacts' current roles and interest are unknown.

Tom Ashdown is to contact Sam Hollis by 9 Oct 2026 to confirm his role and test whether a Starter deal now fits. By the same date, Owen Tallis agrees a price position for Gary's budget objection.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 9 Oct 2024
- Starter tier proposal issued · proposal · 14 Oct 2024

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

11 Mar 2026eventData leaders conference (BB-Demo stand) Alice Brewer, Karen Midgley, Gary Underwood
31 Oct 2024callKestle Bay Hotels / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Gary Underwood, Sam Hollis+1
14 Oct 2024documentKestle Bay Hotels - Proposal Tom Ashdown
14 Oct 2024callKestle Bay Hotels / BB-Demo – Proposal Tom Ashdown, Sam Hollis, Gary Underwood
9 Oct 2024eventData leaders conference (BB-Demo stand) Sofia Marchetti, Andrew Pickering, Tariq Hussain, Rob Gledhill, Priti Haworth+2
9 Oct 2024documentKestle Bay Hotels - Proposal v1 Tom Ashdown
30 Sep 2024callKestle Bay Hotels / BB-Demo – Demo Tom Ashdown, Hannah Lowe, Sam Hollis, Rob Gledhill+1
28 Sep 2024email_threadData leaders conference, Amsterdam, October Sofia Marchetti, Rob Gledhill
16 Sep 2024callKestle Bay Hotels / BB-Demo – Discovery Tom Ashdown, Sam Hollis
27 Aug 2024dealKestle Bay Hotels – New Tom Ashdown, Sam Hollis
20 Jun 2024eventBB-Demo webinar Nell Ashcombe, Claire Haddon, Emma Jagger, Craig Holt, Marie Wouters, Rob Gledhill, Claire Girard, Layla Al, Polly Illingworth, Ian Dobson+7

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Kestle Bay Hotels' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Kestle Bay Hotels / BB-Demo – Discovery entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels / BB-Demo – Demo entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels / BB-Demo – Proposal entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels / BB-Demo – Negotiation entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels – New entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/deal_line_items.csv deal_036_01:1 raw row
  - crm/deal_line_items.csv deal_036_01:2 raw row
  - crm/deal_stage_history.csv deal_036_01:1 raw row
  - crm/deal_stage_history.csv deal_036_01:2 raw row
  - crm/deal_stage_history.csv deal_036_01:3 raw row
  - +4 more
- Kestle Bay Hotels - Proposal v1 entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_001 raw row
- +5 more
AI opinion page block
- Kestle Bay Hotels lost AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: two proposals, none executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Kestle Bay Hotels Starter proposal v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, 14 Oct 2024 AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery call for Kestle Bay Hotels AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Demo on HubSpot data, pricing awaited AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal agreed verbally AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter pricing negotiation, five hotels AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
AI facts page block
- Kestle Bay Hotels lost AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: two proposals, none executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Kestle Bay Hotels Starter proposal v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, 14 Oct 2024 AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery call for Kestle Bay Hotels AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Demo on HubSpot data, pricing awaited AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal agreed verbally AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter pricing negotiation, five hotels AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
Contacts page block
- Sam Hollis entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3601:org_036 raw row
- Gary Underwood entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3602:org_036 raw row
- Rob Gledhill entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3603:org_036 raw row
Open deals (not yet analysed) page block
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
Documents page block
- Kestle Bay Hotels - Proposal v1 entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels - Proposal entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_002 raw row
hero page block
- Kestle Bay Hotels lost AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: two proposals, none executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Kestle Bay Hotels Starter proposal v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, 14 Oct 2024 AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery call for Kestle Bay Hotels AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Demo on HubSpot data, pricing awaited AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal agreed verbally AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter pricing negotiation, five hotels AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
- facts.reconciliation_t0:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
Key facts page block
- Kestle Bay Hotels / BB-Demo – Negotiation entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_004 raw row
- facts.reconciliation_t0:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
Evidence trail page block
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
The story page block
- Customer: Kestle Bay Hotels AI record
  - Kestle Bay Hotels lost AI record
    - Kestle Bay Hotels – New entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - crm/deal_line_items.csv deal_036_01:1 raw row
      - crm/deal_line_items.csv deal_036_01:2 raw row
      - crm/deal_stage_history.csv deal_036_01:1 raw row
      - crm/deal_stage_history.csv deal_036_01:2 raw row
      - crm/deal_stage_history.csv deal_036_01:3 raw row
      - +4 more
    - Kestle Bay Hotels: two proposals, none executed AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
    - +9 more
  - +6 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Kestle Bay Hotels

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Key facts

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Documents

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