AI facts
Current to 11 Oct 26Ambrose Kell Associates, a London professional services firm, holds no contract with B-Brain and has never been invoiced. Nell Ashcombe offered Starter in a final proposal of 22 Aug 2023 at a first-year cost of £28,000, including a £22,000 annual subscription. The new-business deal closed lost on 15 Sep 2023 with the reason recorded as competitor. There is no usage, ticket or open deal on record. Finance Director Priti Priestley had told Nell on 25 Aug 2023 that the firm was going to do this.
AI opinion
Current to 11 Oct 26Lost, because the only deal closed lost to a competitor on 15 Sep 2023 and there has been no contact since 1 Sep 2023. No contract or invoice exists. The opportunity is a fresh approach to Emma Illingworth, who linked the brain to knowledge transfer.
Next step
Current to 11 Oct 26- What
- Nell Ashcombe sends a personal note to Emma Illingworth to confirm she is still in post and to propose a discovery call on knowledge transfer when people leave. re_engage
- Who
Nell Ashcombe
- When
- this_week by 9 Oct 2026
- Why
- Nell Ashcombe should reopen contact with Emma Illingworth, the champion who tied the brain to knowledge transfer, and confirm she is still in post. Nothing has happened since 1 Sep 2023, and the Starter deal was lost to a competitor.
Profile
Updated 9 Oct 26- IndustryProfessional servicesSource: CRM company record
- Websiteambrosekell.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLondonSource: CRM company record
- Size160 employeesSource: CRM company record
- CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact1 Sep 2023Email: Sales thread, 3 messages · 1134 days before 9 Oct 2026
The story
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Starter tier proposal, draft draft · proposal · 17 Aug 2023
- Starter tier proposal issued · proposal · 22 Aug 2023
Open deals
Open tickets
Activity
- 23 Sep 2025eventRevenue leaders roundtable
+9
- 29 Aug 2023email_threadSales thread, 3 messages
- 25 Aug 2023callAmbrose Kell Associates / B-Brain – Proposal
- 22 Aug 2023documentAmbrose Kell Associates - Proposal
- 17 Aug 2023documentAmbrose Kell Associates - Proposal v1
- 31 Jul 2023callAmbrose Kell Associates / B-Brain – Demo
+1
- 5 Jul 2023callAmbrose Kell Associates / B-Brain – Discovery
- 12 Jun 2023dealAmbrose Kell Associates – New
Contacts
Evidence trail
Updated 9 Oct 26Ambrose Kell Associates' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Ambrose Kell Associates / B-Brain – Discovery entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates / B-Brain – Demo entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates / B-Brain – Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_003 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- +2 more
- Ambrose Kell Associates / B-Brain – Discovery entity
- AI opinion page block
- Ambrose Kell Associates lost AI record
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell: two proposals, no order form AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Starter tier proposal AI record
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Discovery: Starter fit for a consulting firm AI record
- Ambrose Kell Associates / B-Brain – Discovery entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Discovery entity
- Starter demo on engagement and project data AI record
- Ambrose Kell Associates / B-Brain – Demo entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Demo entity
- Starter proposal walk-through and commitment AI record
- Ambrose Kell Associates / B-Brain – Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_003 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Proposal entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- +8 more
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_033 facts table
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell Associates – New entity
- facts.arr_monthly:org_033 facts table
- AI facts page block
- Ambrose Kell Associates lost AI record
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell: two proposals, no order form AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Starter tier proposal AI record
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Discovery: Starter fit for a consulting firm AI record
- Ambrose Kell Associates / B-Brain – Discovery entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Discovery entity
- Starter demo on engagement and project data AI record
- Ambrose Kell Associates / B-Brain – Demo entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Demo entity
- Starter proposal walk-through and commitment AI record
- Ambrose Kell Associates / B-Brain – Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_003 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Proposal entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- +8 more
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates lost AI record
- Contacts page block
- Emma Illingworth entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/contacts.csv per_3301:org_033 raw row
- Ambrose Kell Associates entity
- Priti Priestley entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/contacts.csv per_3302:org_033 raw row
- Ambrose Kell Associates entity
- Ian Walsh entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/contacts.csv per_3303:org_033 raw row
- Ambrose Kell Associates entity
- Emma Illingworth entity
- Open deals (not yet analysed) page block
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- Documents page block
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal v1 entity
- hero page block
- Ambrose Kell Associates lost AI record
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell: two proposals, no order form AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Starter tier proposal AI record
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- Discovery: Starter fit for a consulting firm AI record
- Ambrose Kell Associates / B-Brain – Discovery entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Discovery entity
- Starter demo on engagement and project data AI record
- Ambrose Kell Associates / B-Brain – Demo entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_002 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Demo entity
- Starter proposal walk-through and commitment AI record
- Ambrose Kell Associates / B-Brain – Proposal entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- call_recorder/calls.csv call_033_003 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates / B-Brain – Proposal entity
- Starter proposal v1, draft AI record
- Ambrose Kell Associates - Proposal v1 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- document_store/files.csv doc_033_001 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates - Proposal v1 entity
- +8 more
- Ambrose Kell Associates – New entity
- facts.reconciliation_t0:org_033 facts table
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Signals: Ambrose Kell Associates signals (no model)
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- Ambrose Kell Associates lost AI record
- Key facts page block
- facts.reconciliation_t0:org_033 facts table
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:1 raw row
- crm/deal_stage_history.csv deal_033_01:2 raw row
- crm/deal_stage_history.csv deal_033_01:3 raw row
- +3 more
- Ambrose Kell Associates entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Signals: Ambrose Kell Associates signals (no model)
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- thr_033_0001 entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- mailbox/messages.csv thr_033_0001:1 raw row
- mailbox/messages.csv thr_033_0001:2 raw row
- mailbox/messages.csv thr_033_0001:3 raw row
- mailbox/threads.csv thr_033_0001 raw row
- Ambrose Kell Associates entity
- facts.reconciliation_t0:org_033 facts table
- Evidence trail page block
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- The story (not yet analysed) page block
- not yet analysed AI record
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- Ambrose Kell Associates entity
- not yet analysed AI record
- Next step page block
- Win-back approach to Emma Illingworth AI record
- Ambrose Kell Associates lost AI record
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates entity
- crm/companies.csv org_033 raw row
- crm/deal_line_items.csv deal_033_01:1 raw row
- crm/deal_line_items.csv deal_033_01:2 raw row
- +3 more
- Ambrose Kell Associates entity
- +8 more
- Ambrose Kell Associates – New entity
- Ambrose Kell Associates lost AI record
- Win-back approach to Emma Illingworth AI record
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block