Maelbeek Assurances / B-Brain – Kickoff
Callcompleted
Maelbeek Assurances: documents · 2026-02-06 13:30
Kickoff for Maelbeek's Starter brain: three systems to connect, 15 users to train, and £22,000 a year quoted. Customer was positive and ready to start; the questionnaire and one technical contact are the dependencies.
What was said
What this says
Current to 11 Oct 26Kickoff for Maelbeek's Starter brain: three systems to connect, 15 users to train, and £22,000 a year quoted. Customer was positive and ready to start; the questionnaire and one technical contact are the dependencies.
What happened: Laura Penhaligon opened the implementation with Arnaud Janssens and Thomas Janssens, with Marcus Bell introduced as CSM. Three systems are to be connected: Salesforce, a policy management system and a complaints log.
Commercial: Marcus quoted £22,000 a year for Starter, due upfront each February, with the same terms after year one. The call does not mention the first-year discount discussed in December.
Customer view: Arnaud was satisfied and asked sensible questions about support and fees. Thomas, the only technical contact, said only that they would do their best on the questionnaire.
Watch: Marcus promised quarterly business reviews, which is more than the Starter tier normally carries. Go-live by the end of February depends on a fast questionnaire return.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Laura Penhaligon to send the data questionnaire the same day and chase its return.
- Marcus Bell to send the onboarding guide with timelines and contact details.
- Marcus Bell to confirm the pricing basis for the first term against the signed paper.
Risks
Current to 9 Oct 26- Go-live depends on the customer returning the data questionnaire quickly, and Thomas Janssens only committed to doing his best.
- Thomas Janssens is the single technical contact for all three connectors.
- A quarterly business review was promised on a Starter plan, so it needs an owner.
Opportunities
Current to 9 Oct 26- Marcus Bell raised adding connectors or users at the quarterly reviews.
- Growth beyond the 15 included users would be an upgrade conversation.