Brakkevoort Logistics / B-Brain – Check In
Callcompleted
Brakkevoort Logistics: documents · 2026-09-15 10:45
Marcus Bell told Pieter van Dam that about ten of forty licensed Growth users are active in a given week, down by around a quarter. Pieter wants a plan well before the renewal. Support and data look healthy.
What was said
What this says
Current to 11 Oct 26Marcus Bell told Pieter van Dam that about ten of forty licensed Growth users are active in a given week, down by around a quarter. Pieter wants a plan well before the renewal. Support and data look healthy.
What happened: Marcus showed that average weekly active users are about ten against forty licensed, with questions asked falling in step. He could not say from the screen whether the cause is summer or a whole team going quiet.
Customer view: Pieter said he will have to explain to his director why the company pays for forty seats and uses ten. He asked for usage by person and team, with names, and wants to start now rather than the quarter before.
Commercial: The current term ends on 31 Mar 2027 and the renewal date is 1 Apr 2027, at £44,000 a year on Growth. Marcus left price to Tom, the account executive.
Watch: Tickets are none in the last month and invoices are paid, so the quiet may be silence rather than health. Marcus saw no data flag.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Marcus Bell sends usage by person and team, with names, the day after the call.
- Marcus Bell prepares a short page for the weekly shipper review and books thirty minutes with the account managers.
- Pieter van Dam checks the names against his team lists and replies by the end of that week.
Risks
Current to 9 Oct 26- About ten of forty licensed users are active weekly, so the customer may question the value of the Growth subscription at renewal.
- The cause of the drop is unknown, and a whole team going quiet would need a different fix from general drift.
- A quiet ticket queue alongside falling users may be silence before a value challenge rather than health.
Opportunities
Current to 9 Oct 26- The people still using the brain use it for the shipper review and exception tickets it was bought for.
- A session with the customer's account managers can show them the shipper views and find out what is stopping them.