Daniel Okafor

Dunholm Precision / BB-Demo – Check In

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Dunholm Precision: documents logo Dunholm Precision: documents · 2026-05-18 10:45

Daniel Okafor told Ruth Ackroyd that average daily users had slipped quarter on quarter. Ruth asked for evidence by team and week before accepting any cause. She sees no stale connectors and values the brain when staff use it.

What was said

What this says

Current to 11 Oct 26

Daniel Okafor told Ruth Ackroyd that average daily users had slipped quarter on quarter. Ruth asked for evidence by team and week before accepting any cause. She sees no stale connectors and values the brain when staff use it.

What happened: Daniel raised a small fall in daily users, around twelve on average, and said it looked spread across people rather than one person. Ruth pushed back that holidays could explain it and asked for evidence, not an estimate.

Customer view: Ruth said her team like it when they use it but forget and fall back on spreadsheets and ringing round. She gave a clear win: a part history assembled in minutes that would have taken most of a morning last year.

Commercial: A falling trend is a renewal risk for the Growth subscription if habits do not change. The part-history story is a ready value case for a note under Ruth's name.

Watch: Ruth said nothing is stale as far as she has noticed, but Daniel will check when each source last loaded. The breakdown and ticket status are due by the end of the week.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Usage dip, habit not value
Importance
renewal
Sentiment
mixed
Voice
champion

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Daniel to send the usage breakdown by team and week, and check when each source last loaded, by the end of the week.
  • Daniel to confirm the ticket status in writing the same day.
  • Daniel to draft the short part-history note for Ruth to send to her team.

Risks

Current to 9 Oct 26
  • Daily users fell a little quarter on quarter and Ruth does not yet accept the cause.
  • Staff fall back on spreadsheets and phone calls, so adoption may keep slipping.

Opportunities

Current to 9 Oct 26
  • The part-history example is a concrete value case for a short note under Ruth's name.

Transcript

  1. Daniel Okafor
    Daniel Okafor None
    Good morning, Ruth, and thank you for your time. Have you got a good connection today?
  2. Ruth Ackroyd
    Ruth Ackroyd None
    Fine this end. Morning. What's changed since last time?
  3. Daniel Okafor
    Daniel Okafor None
    A couple of things, and one I want to be straight with you about. I'll share the usage page. Can you see it?
  4. Ruth Ackroyd
    Ruth Ackroyd None
    I can. Go on.
  5. Daniel Okafor
    Daniel Okafor None
    So average daily users are still around twelve, but if you compare the last quarter with the one before, it's come down a little. It's not dramatic, but I'd rather mention it than let you find it yourself.
  6. Ruth Ackroyd
    Ruth Ackroyd None
    Come down where? Which team? Which people?
  7. Daniel Okafor
    Daniel Okafor None
    That's what I'm looking at now. It seems to be spread rather than one person dropping off. I don't want to say more until I've checked it properly.
  8. Ruth Ackroyd
    Ruth Ackroyd None
    It could be holidays. Easter, people away, the shop floor was flat out. I don't accept an estimate as a fact though. Send me the evidence.
  9. Daniel Okafor
    Daniel Okafor None
    Completely fair. I'll send the breakdown by team and by week, so you can see for yourself whether it's seasonal. If it's something else, a source that's stopped loading or a team that's moved on to something different, I'd want to know.
  10. Ruth Ackroyd
    Ruth Ackroyd None
    Right first time. Do it properly once.
  11. Daniel Okafor
    Daniel Okafor None
    I will. Now, just to close the loop on the ticket, there's been one from your team this last month. It wasn't high priority. I'll confirm the status in writing today so you're not relying on my memory.
  12. Ruth Ackroyd
    Ruth Ackroyd None
    Who raised it? One of mine?
  13. Daniel Okafor
    Daniel Okafor None
    It's from your side, yes, but I'd rather give you the name in the email than say it across a call. How is the team finding it, overall? Apart from the numbers.
  14. Ruth Ackroyd
    Ruth Ackroyd None
    They like it when they use it. The problem is they forget. Old habits. Spreadsheets, ringing round. I keep telling them to ask the brain first.
  15. Daniel Okafor
    Daniel Okafor None
    That's a very familiar story, and it's usually fixed by one visible win. Is there a recent query where it clearly beat the old way?
  16. Ruth Ackroyd
    Ruth Ackroyd None
    A customer asked for the history of a part. Orders, the quality notes, the engineer's call. I had it in minutes. Last year it would have taken someone most of a morning.
  17. Daniel Okafor
    Daniel Okafor None
    That's exactly the example I'd use. Would you be happy for me to share that, without the customer's name, in a short note for your team? Sometimes it's more convincing coming from a colleague than from us.
  18. Ruth Ackroyd
    Ruth Ackroyd None
    Write it and send it to me. I'll put my name on it. Keep it short.
  19. Daniel Okafor
    Daniel Okafor None
    Short it is. Is there anything on the connectors, anything you think is out of date? Order data and quality tickets are the ones I'd be watching.
  20. Ruth Ackroyd
    Ruth Ackroyd None
    Nothing I've noticed. If the orders were stale, I'd know. Ask me again if the breakdown shows something odd.
  21. Daniel Okafor
    Daniel Okafor None
    I will, and I'll look at when each source last loaded at the same time. I'd rather catch it from my side.
  22. Ruth Ackroyd
    Ruth Ackroyd None
    Fine. Is that everything? I've got a customer call at the half hour.
  23. Daniel Okafor
    Daniel Okafor None
    Nearly. So I'll send you the usage breakdown by team and week, the status of the ticket, and a short note on that part-history example. You'll let me know if the numbers look seasonal. I'll come back to you by the end of the week.
  24. Ruth Ackroyd
    Ruth Ackroyd None
    Good. Thank you.
  25. Daniel Okafor
    Daniel Okafor None
    Thank you, Ruth. Have a good rest of the day. Best wishes, bye for now.

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