What was said
What this says
Current to 11 Oct 26Onboarding call. HubSpot and Zendesk load nightly, one late refresh was logged as a note, and Exact Online is blocked on finance access. Joost is holding back wider user rollout until the data is good.
What happened: Yusuf confirmed HubSpot and Zendesk are live and loading nightly with healthy row counts. Exact Online has not started because finance access is outstanding.
Customer view: Joost treats one late refresh as a note and two as a problem, and he records it. He wants the merchant risk team to wait until the data is good.
Commercial: The brain answered a cross-source merchant question that Joost said would take a person an hour. That is early evidence of value.
Watch: The delay sits on the customer side, with finance. A second late refresh would turn Joost's note into a problem.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Yusuf sends Sanne the read-only permission list today.
- Joost chases finance for Exact Online access this week.
- Yusuf writes up the retry and the pre-07:00 alert in the ticket thread.
Risks
Current to 9 Oct 26- A second late nightly refresh would breach the 07:00 expectation Joost has said he will record as a problem.
- Exact Online cannot start until finance grants access, which delays the finance side of the brain.
- Only three people have accounts, and wider rollout is held back until the data is good.
Opportunities
Current to 9 Oct 26- Bringing the merchant risk team in on HubSpot and Zendesk first could widen use before finance data lands.
- The cross-source merchant question shows value that can anchor a later value case.
Transcript
- Yusuf Demir NoneMorning both. HubSpot connector, last good load completed before 07:00 today. Zendesk, same.
- Joost Verbeek NoneGood morning Yusuf. Good morning Sanne. Were the actions from last time done?
- Sanne Bakker NoneMine yes. Export sample sent. Access for the finance system, not yet. Waiting for finance.
- Joost Verbeek NoneI will speak to them today. Please write down for me who exactly you wrote to.
- Sanne Bakker NoneWill do. One person in finance, one in IT.
- Yusuf Demir NoneRight. Where we are. HubSpot is live and loading nightly. Zendesk is live and loading nightly. Exact Online is not started on my side, because I'm waiting for access. The row count is healthy on the first two, nothing odd.
- Joost Verbeek NoneHealthy means what? Is it all of the records? Or some?
- Yusuf Demir NoneEverything the source returned. For HubSpot that's the companies, contacts and deals. For Zendesk, tickets and their organisations. If something's missing, it's missing at the source. I'd say so if I thought it was.
- Sanne Bakker NoneThere is one thing. Ticket from last week. Refresh not complete at 07:00, one morning. I wrote it down. Then it was complete at about half past seven.
- Yusuf Demir NoneYes. I saw it. The source returned slowly that night, and the load finished late. I've re-run it and told Elena. Since then, it's been clean each morning.
- Joost Verbeek NoneOnce. Okay. But what was agreed is complete by 07:00 on business days. One time is a note, not a problem. If it is twice, it is a problem. I record it.
- Yusuf Demir NoneFair. I'd rather you record it. It helps me argue for a fix if it happens again.
- Sanne Bakker NoneFix is what? What do you do so it does not happen again?
- Yusuf Demir NoneTwo things. A retry if the source is slow, so it doesn't just give up. And an alert to me before 07:00, not after, so I'm looking at it when it's still fixable. Both are in place from this week.
- Sanne Bakker NoneGood. I want the alert in writing also. What it is. Who gets it.
- Yusuf Demir NoneI'll put it in the ticket thread. Alert goes to me and to Elena. You get the closing note.
- Joost Verbeek NoneNow the question that interests me. Exact Online. What is the date? What was agreed at kickoff?
- Yusuf Demir NoneSame date we agreed at kickoff. I don't set the date, Elena does, but nothing I see today moves it. The one dependency is access. Without it, I can't start the mapping.
- Joost Verbeek NoneSo the risk is on our side. Finance. I understand. I will make sure it is done this week.
- Sanne Bakker NoneI can also sit with the finance person. Show what I need. Then they do not have to guess.
- Yusuf Demir NoneThat would help. I'll send you the exact permission list, read-only. Nothing that writes back.
- Joost Verbeek NoneRead only is important. Please write that clearly, so finance is not afraid.
- Yusuf Demir NoneWill do. It goes at the top.
- Sanne Bakker NoneUsers. Who has an account in the brain now? Only me and two others. Joost, the merchant risk person is not in yet.
- Joost Verbeek NoneCorrect. I want to wait until the data is good, then bring them. If they try it and it is wrong, they do not come back.
- Yusuf Demir NoneSensible. With HubSpot and Zendesk it should already answer most merchant questions. The finance side comes later. Might be worth bringing them in for the first two sources and saying finance follows.
- Joost Verbeek NoneMaybe. I will think. Let me see the questions it answers first. Can you show me one?
- Yusuf Demir NoneSure. I'll share. Ask it which merchants have an open Zendesk ticket and a deal in the renewal stage. Right, here. That's the answer. Row count is the same as what you'd get in HubSpot.
- Joost Verbeek NoneOkay. That is useful. That is a question a person would take an hour to answer. Fine.
- Sanne Bakker NoneI checked it against HubSpot. Same list. One merchant has a different spelling. I will send.
- Yusuf Demir NoneSend it. Spelling is the source, I expect, but I'd want to see it before I say so.
- Joost Verbeek NoneNext steps. Please say them, so we all have the same.
- Yusuf Demir NoneOne, Sanne gets the permission list from me today. Two, Joost chases finance this week. Three, I write up the alert and the retry in the ticket. Four, Sanne sends the spelling example. Elena will send the summary.
- Joost Verbeek NoneGood. That is clear. Thank you. Met vriendelijke groet.
- Sanne Bakker NoneSanne.
- Yusuf Demir NoneThanks, Yusuf.