What it says
What this says
Current to 11 Oct 26Final board pack from Bridget Kearsley, Chief Financial Officer, issued 16 Jul 2026. It reports contracted annual recurring revenue, four live customers and headcount of twenty-three at 30 Jun 2026, and asks customer success and finance for a renewal and upgrade plan per account.
What it is: an internal quarterly board pack prepared by Bridget Kearsley, stored as final. It reports position at the quarter end, not an average, and says to read the revenue figure as "contracted value, not as a forecast".
What it claims: contracted annual recurring revenue of one hundred and fifty-two thousand, five hundred pounds, four customers with a live contract and headcount of twenty-three. The revenue figure is built from executed order forms, not the CRM.
Not settled: the document gives no bridge from the previous quarter and no per-customer breakdown. Its figures also sit far below the company's wider scale of about 100 customers and about £5m ARR, and the text does not explain the gap.
Asks: the board is asked to note the position and to request a renewal and upgrade plan for each live account at the next meeting.
As found in this document
The document
Body
B-Brain - Board Pack - quarter to 30 Jun 2026
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Issued: 16 Jul 2026 Period end: 30 Jun 2026
1. Headline numbers
This pack reports the company position at the quarter end, 30 Jun 2026. Three numbers carry the quarter.
| Measure | Position at 30 Jun 2026 |
|---|---|
| Annual recurring revenue (contracted) | One hundred and fifty-two thousand, five hundred pounds |
| Customers with a live contract | Four |
| Headcount | Twenty-three |
For the avoidance of doubt, each figure is stated as at the quarter end and not as an average over the period.
2. Annual recurring revenue
Contracted annual recurring revenue stands at one hundred and fifty-two thousand, five hundred pounds at the quarter end.
- The figure is the annual value of subscriptions under executed order forms.
- It excludes one-off implementation fees, which are a separate line and are not recurring.
- It is built from the executed order forms, not from the CRM amount. Where the two differ, the order form decides.
- Credit notes are one-off adjustments and do not change contracted annual recurring revenue.
Read the whole document (4,200 characters)
A draft order form is not counted until the executed copy is signed.
3. Customers
B-Brain has four customers with a live contract at 30 Jun 2026.
- A customer is counted only where an executed order form is in force.
- An organisation that the CRM marks as a customer but that has no live contract and no invoices since its last term ended has churned and is not counted.
- Two CRM records that share a domain are treated as one company and are counted once.
With a customer base this size, each renewal and each upgrade conversation carries real weight for the annual figure. The customer success team owns the ninety-day renewal notice and the renewal conversation for every account.
4. People
Headcount is twenty-three at the quarter end.
- The figure is taken from HR records, which decide who works at B-Brain.
- Anyone who has left is not counted, and is not treated as an account owner, whatever the CRM or the call recorder still shows against their name.
5. Cash and invoicing
- Invoicing follows the order forms: annual in advance, with quarterly billing where a customer has asked for it, on thirty-day terms.
- Invoices should match the CRM deal record and the executed order form. Any mismatch is raised with the account owner before the invoice is chased.
- What has been invoiced and paid is decided by the accounting system, and that is the source for collections.
6. Commentary
The position is reported on a contracted basis, and the board should read the annual recurring revenue figure as contracted value, not as a forecast. Three points sit behind it:
- The base is small, so a single renewal, loss or upgrade moves the figure visibly.
- Customers still on the earlier price list move to the current list at their first renewal on or after the changeover date, and first-term discounts end at renewal.
- Usage trends, in particular questions asked and records indexed, are the best early indicator of whether a renewal is secure. These are reviewed by customer success each month.
This pack does not set out a bridge from the previous quarter. Any such analysis would be drawn from the order forms and the accounting system, and it is not included here.
7. Risks and open points
- Concentration: with four customers, the loss of one account would be material to contracted annual recurring revenue.
- Key people: where one person at a customer asks a large share of the questions, that account depends on a single champion.
- Data currency: a brain answering on stale data is still available, so availability alone does not show account health.
- Pipeline: new business is not counted until an order form is executed.
8. Decisions requested
- Note the position at 30 Jun 2026: contracted annual recurring revenue of one hundred and fifty-two thousand, five hundred pounds, four customers and headcount of twenty-three.
- Ask customer success and finance to bring a renewal and upgrade plan for each live account to the next meeting.
Best, Bridget