What it says
What this says
Current to 10 Oct 26Final board pack from the CFO, issued 16 Jul 2025, covering the quarter to 30 Jun 2025. It reports contracted annual recurring revenue of one hundred and fifty-one thousand five hundred pounds, four customers and a headcount of twenty-one, all as at that date.
What it is: an internal quarterly board pack prepared by Bridget Kearsley, Chief Financial Officer, and issued on 16 Jul 2025. It is marked Final and covers only the quarter ending 30 Jun 2025.
Claims: "Contracted annual recurring revenue stands at one hundred and fifty-one thousand five hundred pounds at the quarter end." It also states four customers and a headcount of twenty-one, with the figures given in words rather than digits.
Definitions: the figure comes from executed order forms, not the CRM deal amount, and excludes one-off implementation fees. A customer is counted only with a live executed contract, and two CRM records for one company count once.
Not settled: the pack is a snapshot from before the later price change and is long out of date at the as-of date. The evidence does not show later packs, so these figures should not be quoted as the current position.
As found in this document
Current to 9 Oct 26- Next pack
- The next pack will cover the following quarter and use the same definitions.
- Annual recurring revenue definition
- Annual subscription value under executed order forms, excluding one-off implementation fees
The document
Body
B-Brain - Board Pack - quarter to 30 Jun 2025
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Issued: 16 Jul 2025 Period covered: the quarter ending 30 Jun 2025
Headline numbers
| Measure | Position at the quarter end |
|---|---|
| Annual recurring revenue (contracted) | one hundred and fifty-one thousand five hundred pounds |
| Customers | four |
| Headcount | twenty-one |
For the avoidance of doubt, all three measures are stated as at 30 Jun 2025.
Annual recurring revenue
Contracted annual recurring revenue stands at one hundred and fifty-one thousand five hundred pounds at the quarter end.
- The figure is taken from executed order forms, not from the CRM deal amount.
- Our records show it as an annual figure; it excludes one-off implementation fees.
- Credit notes, if any, are treated as one-offs and do not change the annual figure.
- Invoicing and collections are reported separately by finance and are not restated here.
Customers
B-Brain has four customers at the quarter end.
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- A customer is counted only where a live executed contract exists.
- An organisation marked "Customer" in the CRM with no live contract and no invoices since its last term ended is not counted.
- Two CRM records for the same company are counted once.
Headcount
Headcount is twenty-one at the quarter end.
- The figure comes from HR records and counts people employed by B-Brain.
- It does not include contractors or former employees who still appear as owners in the CRM.
Commentary
The position is stable and reported on a contracted basis. The board is asked to read the annual recurring revenue figure as contracted revenue under executed order forms. It is a claim that finance has checked against order forms and invoices, not a forecast.
I would be grateful if board members would raise any questions on definitions before the next meeting so that the definitions can be fixed once and then repeated unchanged in each pack.
Definitions used in this pack
| Term | Meaning |
|---|---|
| Annual recurring revenue | Annual subscription value under executed order forms, excluding one-off implementation fees |
| Customer | An organisation with a live executed contract at the quarter end |
| Headcount | People employed by B-Brain on the quarter-end date, per HR |
| Quarter end | 30 Jun 2025 |
Risks and watch points
- Key-person and concentration risk are natural at this customer count; each customer matters materially to the whole.
- Renewals are the main lever on recurring revenue, so the renewal conversation owned by customer success is the first thing to watch.
- New business must be set against the same contracted definition so the pack stays comparable quarter to quarter.
Summary
- Contracted annual recurring revenue is one hundred and fifty-one thousand five hundred pounds.
- The company has four customers.
- Headcount is twenty-one.
- The next pack will cover the following quarter and use the same definitions.
Best, Bridget
Unusual terms
Current to 9 Oct 26- Figures stated in words, not digits
- Customer counted only with live executed contract