Nell Ashcombe

Brindlecote Insurance Brokers / BB-Demo – Negotiation

Callcompleted

Brindlecote Insurance Brokers: documents logo Brindlecote Insurance Brokers: documents · 2023-05-08 11:00

Brindlecote agreed Starter order form changes with Nell Ashcombe: a first-year discount on implementation and subscription, and quarterly invoicing. Nell is to send an updated order form to sign.

What was said

What this says

Current to 11 Oct 26

Brindlecote agreed Starter order form changes with Nell Ashcombe: a first-year discount on implementation and subscription, and quarterly invoicing. Nell is to send an updated order form to sign.

What happened: Ravi Atherton asked for a first-year discount on the Starter deal. Nell offered a discount on implementation and five percent on the subscription, and said that was the most she had.

Customer view: Zoe Nuttall asked for quarterly invoicing and called the premium workable. Ravi said the revised terms worked for them, and Ed Duckworth said nothing else needed changing.

Commercial: Nell quoted a small premium of about five percent for quarterly payment. The figures spoken on the call do not agree with each other, so the executed order form, not the call, decides price and terms.

Watch: Nell said Daniel would be the CSM and would reach out on day one. The call does not show that the order form was signed.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Order form discount negotiation
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Nell Ashcombe sends the updated order form for signature.
  • Daniel contacts the customer on the first day after signing.

Risks

Current to 9 Oct 26
  • The spoken figures for the discounted and quarterly prices are inconsistent, so the order form could carry different numbers from what the customer expects.
  • The call does not show a signed order form, so the deal is not confirmed by this record.

Opportunities

Current to 9 Oct 26
  • Starter implementation and subscription on agreed terms, with quarterly invoicing at a small premium.
  • Daniel can start adoption work from day one as CSM.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe None
    Hi, everyone. I've got the order form ready, but Ravi mentioned on email there might be a few changes. Let's work through them.
  2. Ravi Atherton
    Ravi Atherton None
    Yeah, so the finance team looked at it. On the commercial side, you're on Starter at nineteen five a year. We'd love to talk about a discount for year one.
  3. Nell Ashcombe
    Nell Ashcombe None
    I can do that. How much are you looking for?
  4. Ravi Atherton
    Ravi Atherton None
    Ten percent?
  5. Nell Ashcombe
    Nell Ashcombe None
    I can do up to ten percent on the implementation, so that brings it to fifty-four hundred. On subscription, I can offer five percent, which takes you to eighteen five two-five. That's the max I have.
  6. Zoe Nuttall
    Zoe Nuttall None
    That helps. I have one more thing: can we do quarterly invoicing instead of annual in advance?
  7. Nell Ashcombe
    Nell Ashcombe None
    We normally do annual, but quarterly is possible. It does mean a small premium, typically five percent on the subscription fee. So quarterly you'd be looking at just under twenty k a year, paid in four instalments of fifty-one twenty-five.
  8. Zoe Nuttall
    Zoe Nuttall None
    That's workable. Okay.
  9. Ed Duckworth
    Ed Duckworth None
    So we're at fifty-four hundred implementation, and then we'd do the subscription quarterly?
  10. Nell Ashcombe
    Nell Ashcombe None
    Yes. That's the proposal: six thousand implementation, five percent discount, brings it to fifty-four hundred. Then subscription is nineteen five annual, five percent discount, bringing it to approximately eighteen five two-five, paid quarterly. I'll update the order form with the new numbers and send it across. Does that work?
  11. Ravi Atherton
    Ravi Atherton None
    That works for us.
  12. Nell Ashcombe
    Nell Ashcombe None
    Brilliant. Give me an hour and I'll send the updated order form. Any other changes?
  13. Ed Duckworth
    Ed Duckworth None
    No, that covers it.
  14. Nell Ashcombe
    Nell Ashcombe None
    Great. I'll send an updated order form, you sign it, and we'll kick off the next day. I'll assign Daniel as your CSM. He'll reach out to you on day one.
  15. Zoe Nuttall
    Zoe Nuttall None
    Perfect.
  16. Nell Ashcombe
    Nell Ashcombe None
    Cheers, all.

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